Many customers buy accessories for their Apple products. Unfortunately, not all products work that well even though the design of the products and product description gives the impression of that they are compatible with Apple. Therefore, Apple has a certification program that manufacturers can join. It's called "MFi", which is an abbreviation of "Made for iPod, iPhone, iPad". To highlight MFi-certified products on the site, we provide a filter that our customers can use to easily find the products. MFi-certified products are tagged with the filtration.
Certification of accessories
Apple recommends using only accessories that are certified and labeled with the "Made for iPod / iPhone / iPad" symbol. The marking means that an accessory has been designed to meet Apple's performance requirements.
Please note that Apple's original products can not be certified and labeled as MFi since the certification is only for third party accessories. Therefore, it is not allowed to write "MFi" in product ads for original Apple products. It is also not allowed to name a product "MFi" in order to promote the product as an original product from Apple. We also want to remind you not to tag products as Apple that are not original Apple products.
Authenticity and spot-checks
As a merchant you are responsible for ensuring that the certification and marking are genuine. Your choice of supplier is important. Apple has a search feature online where you can verify that manufacturers / products are truly certified ("Verifying Authorized MFI Manufacturing Licensees and Licensed Accessories"). With such good opportunities to verify that the certification is genuine, it is important that you don’t promote non-certified product with marking as if it were certified. The same applies if you describe a product as MFi-certified, even if it is not. We perform regular spot-checks. If we find that you abuse the MFi certification or filtering on the site, your sales will be paused.
How should a product that is MFi-certified be tagged?
You as a merchant tag your own products. Once a category has been placed on the product, filtering appears on the product page under "Properties" on the shopping pages. The filter is called "MFi-certified" and the products are tagged with the "Made for iPod / iPhone / iPad" option in the list. It works just like when you tag color or size. Keep in mind that it is important that it is clear in the product advertisements that MFi products are MFi products, so that our customers can also find the products through the search function on the site.