If a discount is given on a product, Fyndiq enables this to be highlighted through the original price. At Fyndiq an original price is defined as the lowest price during a period of at least 30 days before the price reduction has been implemented. If this information is provided, it will be shown as crossed out with the product price – the “new price” – highlighted above it.
Please be aware that you are only allowed to do a price reduction against the actual original price, i.e. a price that the product is usually sold for. According to Fyndiq’s guidelines you have to align with the rules and regulations regarding pre-prices on the Swedish market.
A too high pre-price results in a misleading customer experience related to the quality, safety, properties and durability of the product. Further, it will also result in unfair competition among our merchants. In cases where we observe products having incorrect pre-prices for sale at the Fyndiq platform there is a risk that these products will be removed without any warning.
Here you can read more about Fyndiq’s Price Policy.