By optimizing the content that you provide us with for Google and other search engines, you’ll end up converting and selling more on Fyndiq. There are a number of elements across a webpage that search engines examine to determine if the page is relevant to the user’s search query and if the page should be served in results. Ensuring that the most used keywords are found within these elements is a key part of search engine optimisation.
Title
A concise description of the product keeping the most important keyword for the given product in mind. Colors and sizes added as properties must not be included in the title, these will automatically be added by Fyndiq. Size properties are the properties defining size, length, volume and weight.
In the current platform all variations of a product share the same URL but in the new platform each article/variation will have their very own URL. This enables your articles to have higher potential visibility and ability to drive organic traffic from Google.
Example:
| Titel | Variation 1 | Variation 2 |
| Type-C laddkabel |
Black |
1 m |
| Type-C laddkabel | White | 1 m |
| Type-C laddkabel | Grey | 1 m |
| Type-C laddkabel | Gold | 1 m |
| Type-C laddkabel | Red | 1 m |
| Type-C laddkabel | Pink/Rose | 1 m |
| Type-C laddkabel | Black | 2 m |
| Type-C laddkabel | White | 2 m |
| Type-C laddkabel | Grey | 2 m |
| Type-C laddkabel | Gold | 2 m |
| Type-C laddkabel | Red | 2 m |
| Type-C laddkabel | Pink/Rose | 2 m |
The product above has twelve variations. The cables are one or two meters long and come in six different colors. All articles should then have the same title but the color and length is specified to differentiate them. Read more in the section “Properties” later in this guide.
Description
To improve the chances to get good rankings in the search results on Google the content must be unique, relevant and focused on matching the search behaviour of the customer. Important keywords should be used naturally within the text as well as additional keywords and synonyms that the customers might include in their search queries. Include bullet points about the benefits of the product, its features and useful information such as dimensions, ingredients or accessories. Always try to avoid duplicated/copied content that is being used on other websites since this leads to lower ranking.
Properties
In order to make your products visible when a user is filtering the products, please make sure to select properties used for filtering, for example Fyndiq-color and/or size properties. All properties can be used for filtration with the exception of free text properties.
It is possible to freely choice the properties to base your variations on within a product, but in most cases it should be a color and/or size property used. More information on properties can be found here.