AI-generated product images may be used, but they must not misrepresent the product being sold. Images must always provide a fair and accurate representation of the product's appearance, color, material, functionality, and what is included in the purchase.
The primary product image must show the actual product. AI may be used to enhance backgrounds or create inspirational settings, but it must not be used to alter the product or add features, accessories, or details that the customer will not receive.
The purpose of these guidelines is to ensure that customers have accurate expectations before making a purchase. Product images that differ significantly from the actual product may be considered misleading and can result in customer dissatisfaction, returns, and reduced trust in both the seller and the marketplace.