How to optimize your product descriptions for increased keyword rankings & sales (3 Steps)
In today's digital marketplace, standing out amongst the competition can be a challenge!
To increase your online visibility and drive sales, optimizing your product descriptions is essential - Not only can it improve your keyword rankings, but it can also capture the attention of potential new customers and encourage them to make a purchase.
We have outlined three actionable steps you can take to optimize your product descriptions and boost your online sales on Fyndiq today.
We hope these tips will help you create more compelling product descriptions that get results. So, let's dive in!
Step 1: Understanding your customers’ wants & needs
A crucial first step in optimizing your product descriptions for SEO and increased sales is to understand your customers' wants and needs.
By doing so, you can tailor your content to resonate with your target audience, which ultimately leads to higher conversions and improved rankings within search engines, like Google, Bing etc.
To achieve this, consider the following:
Identify your target audience: Start by defining their demographics, interests, and preferences. This information will help you better understand the needs of your potential customers and create content that speaks directly to them.
Analyze customer feedback: Regularly review customer feedback, such as reviews, comments, and social media interactions. This will give you insights into what customers like or dislike about your products and can guide you in crafting more effective product descriptions.
Address customer pain points: Understand the problems your customers are trying to solve with your product and highlight how your product addresses these issues. This will make your product descriptions more compelling and relevant to your audience.
By understanding your customers' wants and needs, you can craft product descriptions that resonate with your target audience.
Step 2: Finding relevant keywords to incorporate throughout your product titles & descriptions
When it comes to optimizing product descriptions for SEO, unique content is key. Avoid using manufacturer descriptions, fully AI generated or copied content from other sources / competitors, as this can negatively impact your chances of high rankings for your products.
By researching the keywords your target audience uses when searching for products like yours, you can better understand their intent and tailor your product descriptions to match their wants & needs.
We recommend using the following free keyword research tools:
- https://ahrefs.com/keyword-generator - Enter your main product keyword(s) & get a list of 100+ relevant ideas with estimated monthly searches across multiple platforms.
- https://trends.google.com/home - Insert your main product keyword to see the overall trend, then you can scroll down to the “Related queries” section, you’ll see relevant rising and breakout keywords:
- Keyword Surfer - Keyword Surfer is a free chrome extension that allows you to generate keyword ideas and see search volumes directly in Google search results.
Step 3: Structuring & formatting product descriptions for maximum readability & SEO visibility
To structure and format your product descriptions for maximum readability and SEO benefits, we recommend following the below tips:
- Provide a one / two sentence summary of the product.
- Keep sentences short / concise, ideally under 20 words.
- Avoid jargon and technical terms where possible.
- Structure descriptions into different sections, such as "Key Features of X," "Specifications of X," "Benefits of X," "How to Use X," etc.
- Aim to Include your primary keyword 2-4 times throughout the description.
- Add call to actions - “buy now”, “fast / cheap shipping”, “add to cart” etc.
- Use bullet points and numbered lists, limit each list to a maximum of 5-7 items.
- Avoid blatant keyword stuffing / spam, this doesn’t help you get more traffic!
- Review for grammatical errors, typos, and formatting inconsistencies before publishing.
- Ensure all product details are accurate and up to date for your potential buyers.
By following these tips, you can create well-structured and formatted product descriptions that enhance readability and improve your chances of ranking highly within search engines, which can lead to more sales.